7 Jaw-Dropping Secrets to Nail Your 60-Second Startup Pitch
Structure your pitch in three parts: Problem, Solution, and Market Opportunity. The human brain retains information better in threes
The Rule of Three
Investors Care About the "Why"
Most founders focus on "what" they do, but investors connect emotionally with
why
you do it.
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Focus on the First 10 Seconds
Your opening should hook the investor emotionally. Start with a shocking stat, a question, or a compelling story
Say the Market Size Early
Investors want to know your idea is scalable. Mention the total addressable market upfront to grab their attention.
Skip Jargon
Using overly technical language can alienate investors. Keep it simple and clear for universal appeal.
The Power of Social Proof
Highlight credible users, early adopters, or partnerships in one sentence to build instant trust. –
Frame the Problem as Urgent
Emphasize why the problem you’re solving needs immediate attention to create a sense of urgency.